But to find out exactly what makes the country so appealing, Turkey’s Ministry of Culture and Tourism has commissioned a report that analyses what brings incoming tourists to Turkey.
Researchers spoke to people from 25 countries, in order to determine what more could be done to make their holidays and visits more enjoyable.
In 2018, 46 million people visited Turkey with the number set to climb further in 2019. As part of Ankara’s Vision 2023 programme, the government hopes to attract 75 million tourists by 2023.
The ministry wants to ensure that the country is ready for the expansion of the tourism sector in a safe manner.
Here we look at some of the results of their research.
Russians
Not surprisingly given their northern climate, the major draw for Russian visitors appears to be Turkey’s sandy, sun-kissed beaches.
Moscow was responsible for sending more tourists to Turkey than any other country with six million in 2018.